I work in a tough business as I have a lot of competition in my city. Unfortunately the competition never sleeps and I have to be ready all the time. The city is not that big and I would rather call it a town if I could, however, it does not change a fact that we are very scattered. However, people will always choose what suits them better and thus, driving additional kilometers will not change much in this case so we have to fight tough. Of course, our customers the ones who benefiting from this greatly because we constantly have to lower our prices so that they will chose the one who has the lowest prices or the best equipment with the lowest price. I am working in a child equipment brand and I basically have my own small factory making child equipment. I am famous for my cot beds and now I am considering a huge discount on my cot beds prices. My cot beds are famous in the city because I once did an advert where I was jumping in one of those cots and it did not break. Since then people have been visiting my store quite often, however, my competition did a few similar moves and we are fighting fiercely now. I guess that cot beds sale will be a great idea if in addition to this sale I put a cot commercial back in TV.